Product leadership that understands your policy team

I help bioethics and AI governance teams in pharma, life sciences, and research institutions turn principles into the products patients, clinicians, and researchers actually use.

The Gap

A principle is a claim about what ought to happen. An interface is where it actually does.

Most of the distance between the two is lost in implementation, in the accumulated small decisions no policy anticipates and no review board sees. That translation, from stated value to deployed system, is where the consequential choices in health and AI are actually made. I work in that gap, with the rigor the stakes require and the restraint that delivery demands.

Typical Offers

Three ways to
work together

01
Staff Training

Designing to a principle, not just writing one

Expert trainings that help your team recognize where a principle has to become an interface decision, and how to specify that clearly enough for design and engineering to build it.

02
Embedded Product & Design Leadership

Inside your function, down to the screen

Ongoing, hands-on product and UX leadership embedded with your team, building a culture where principles reliably make it all the way to the interfaces patients, clinicians, and researchers use, not stopping at a requirements doc.

03
Decision Sprints

Deciding who owns what

A short, structured sprint to define how ethics and governance decisions get made in your organization, and who owns them, before ad hoc precedent hardens into policy.

Engagements are scoped to the work, not the clock.

I share ranges in our first conversation, and I never want budget to be the reason the right work does not happen. If the mission is right, let us find a shape that works.

Selected Work & Talks
Research & Grant Collaboration

Open to research collaboration.

I collaborate with research teams as a co-investigator, named collaborator, or advisor on grants and funded projects, and I am glad to provide letters of support. If you are writing a proposal that needs this expertise on the team, let's talk.

Research Topics
UX Research Bioethics Clinical AI Research Software Policy & Governance Design Community Building
Upcoming

Come find me.

Nov12

The Overlap: Where Design Meets Bioethics

6:30 PM Central · Chicago & livestream

Designers and bioethicists are deciding the same outcomes and rarely talking to each other directly. A working gathering, not a keynote, on where those two disciplines clash, where they need each other, and what it takes to close the distance between a stated principle and a shipped interface.

Sign up for the invite →
Dec04

Researcher Experience at Scale

12:00 PM Central · Chicago & livestream

Researchers are the end users of a national research platform, and their experience of it shapes the science it produces. A talk on what it takes to design and govern that experience at scale: turning researcher feedback into product decisions, and product decisions into governance that holds up as the platform grows.

Sign up for the invite →
Jan22

From N=1 to Community

5:00 PM Central· Chicago & livestream

Most clinical AI is validated on a single case before anyone asks what happens when it meets a community of patients with different bodies, histories, and stakes. A talk on what that leap actually requires: the design and governance work between a model that works for one patient and a system a community can trust.

Sign up for the invite →

Want me to speak to your team, program, or conference? Get in touch.

About
MD
Founder, Both and Neither

Meag Doherty

Fifteen years of digital strategy and software design in healthcare and life sciences, much of it leading user experience research and design at NIH's All of Us Research Program, where from 2019 to 2025 I supported the program from launching the Researcher Workbench through migrating 700,000+ consented participants to a new platform.

I spent years moving product decisions through institutional review and research ethics boards before joining Harvard Medical School's Center for Bioethics as a 2024–2025 Fellow. I also keep a foot in the research world, publishing, speaking, and pursuing fellowships on the ethics of technology, so the thinking behind the work stays current and tested.

Trusted by teams and initiatives at
National Institutes of Health Centers for Medicare & Medicaid Services Moffitt Cancer Center Mass General Brigham Research Software Institute Mozilla Foundation
The Name

Both and Neither is a stance before it is a studio. The discipline to hold two truths in tension without collapsing them, and the freedom to refuse a choice when the frame itself is wrong.

Contact

Let's talk.

Both and Neither is currently open to new clients. If you think I can help, or you just want to talk about the work, please reach out. I enjoy talking with other product and UX leaders working on shared problems.

hello@bothandneither.co →

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